John Deere

John Deere wants to develop a series of iOS compatible Apps on its various products for its dealer sales persons globally. The Apps will facilitate the sales persons in conducting products walkthrough with the customer during the pre-sales process.

An App will facilitate a product walkthrough in the following ways:
* A comprehensive product information source that can be used as a job aid by the sales person during the pre-sales process
* An aid that enables sales persons to do value selling
* An interactive product brochure that can be used to communicate the product features and benefits to the customer
* A tool that will provide the feel for the product to the customer in such a way that the customer is inspired to make a purchase